Google research shows that a website is 53 times more likely to appear on the first page of a Google search if it has a properly optimized video.
Online video offers a unique way to connect with potential customers. No longer do you need to pay large fees to have your ad on TV; for a small investment, you can have your own video on your prospective client’s computer, just when they are looking for your product.
What happens when you are watching your favorite TV show and the ad break comes on? You use the bathroom, make a drink… but you generally turn off right? Web video is just the opposite. You are getting to show your ad to the exact person that wants your products, at the exact time they are searching for them.
Internet videos build trust and credibility in your brand. When prospects see a video of you or your staff explaining the benefits of your services, their levels of trust increase.
The use of mobile devices has now meant that people can access online video anywhere – even from inside the stores of competitors selling the same products. Interestingly, new research shows that people have more faith in online sources than in-store sales people.
You can use this to your advantage. Simply by making a product video, you become more credible in the minds of potential clients. And if you can share expert knowledge in the video, even better! You become a trusted expert before the person has even come to your store.
The bottom line is this: online videos build trust and credibility in you (and your products/services) in the minds of people who are looking for that product/service, just when they are looking for it.